Savor'd
A brand identity and interface for a cooking app
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Savor'd is an app that generates recipes and meal plans catered to the user's exact tastes. This project was a full 0 to 1 effort, built from scratch. As the project team's visual designer, I created the app's UI design, logo, brand identity, and marketing campaign.
At the start of the project, I worked to establish a core visual aesthetic for the app. I conducted a moodboard exercise which presented two distinct visual options to the client through a variety of images, textures, and objects. The client selected their preference; the direction that felt warm, elevated, and timeless. From there, I put together a style tile that showed how user interface elements could adopt this aesthetic and work cohesively to bring that warmth into the app.
Once a visual language was established, I was able to take the app wireframes created by my teammate, Matt Sutherland, and start bringing them to life with high fidelity UI design. My guiding principles for designing the interface of the app was to make it feel intuitive, simple to use, and delightful. In a world full of AI-powered apps that use the same type of tech-y, sparkly aesthetic, I wanted this one to stand out as something special. The serif headline font, food-centric illustrations, and tonal color palette all contribute to a feeling of warmth, timelessness, and distinction.
The app contains some core user workflows that needed to feel easy to use. The primary workflow is the creation of a custom recipe. The user can input a prompt, specific ingredients, and/or the amount of time they have available to generate a recipe specific to their needs.
Users can also adjust their specific allergies, dietary restrictions, preferences, and appliances available in order to make all generated recipes fit within those guidelines.
The meal plan functionality lets the user create a set of recipes for an entire week, and even providing a grocery list of all the ingredients they will need to cook the meal plan. The app also allows users to organize their generated recipes and meal plans within folders.
The client came to us with a name for the app, Savor'd, but did not have a logo, so I got to create one! After presenting several options, we agreed on the one you see below. The clean typography pairs with a simple yet effective logomark, a plate with a fork and a heart-shaped spoon. It evokes feelings of a home-cooked meal made with love, but displayed in a format that feels sleek and modern.
Before the app was launched, I worked on campaign assets for the app, so potential users could find it while browsing Instagram, Facebook, or Pinterest.
Savor'd launched in the Summer of 2026 and has received positive reviews on the App Store and Google Play.
